Hello
For over 13 years, I've built brands people talk about — leading social, creator, and integrated marketing on both the agency and brand sides, most recently at Mint Mobile.
Second Set Studio is my next chapter: the same strategic instincts and creative range, now brought directly to a select group of brands I believe in.
My Story
I've spent my career at the intersection of brand strategy and culture — building the kind of work that gets shared, remembered, and talked about. Along the way I've led social media, PR, creator partnerships, integrated campaigns, and brand activations, most recently as a marketing leader at Mint Mobile, a brand known for doing things differently.
Somewhere in there, I picked tennis back up — a sport I played competitively growing up — and started learning paddle, too. Getting back on the court reminded me why I fell in love with this work in the first place: the strategy, the adjustments mid-match, the discipline it takes to play your best when it matters most. Picking up a new racket sport as an adult was its own kind of lesson — a reminder that you can be experienced and still be a beginner again, and that reinvention is part of staying sharp.
That's where the name comes from. In tennis, the second set is where the real match gets decided — where you sharpen your game and come back stronger. Second Set Studio is that idea applied to my work: a more focused, more intentional way of doing what I love, for brands that are ready to make something worth remembering.
I'm based in Chicago, and I'd love to help you build something people can't stop talking about.
Let's Work Together
I'm always looking for new and exciting opportunities. Let's connect.
